Top 4 Video Communication Technology Trends to Expect in 2022

video conferencing technology

Though there are numerous communication ways, nothing can beat or match the power of face-to-face meetings. Agree? If we compare emails and face-to-face meetings, it has been observed that face-to-face meetings are 34 times more successful than email communication. Today’s scenario is such that most businesses have adopted the trend of working remotely, especially after the hit of the Covid-19 pandemic. Since more employees are working remotely at different locations with flexible schedules, the need for more personal conversations can be fulfilled with the help of video conferencing technology

Today, we can find endless options in the market offering different types of video conferencing software. Businesses can choose the best one based on their key requirements such as the number of employees, their budget, and the kind of features they may need. Various video conferencing trends such as the integration with Artificial Intelligence (AI) and Augmented Reality (AR) have streamlined everyday communication setting up new trends and standards for video conferencing apps and platforms. In this blog, we will disclose some of the key video conferencing technology to look forward to in 2022.

Video conferencing trends 2022

Here is the list of top-notch video conferencing trends to watch in 2022, have a glance:

  • Augmented Reality

There is a huge demand for Augmented Reality (AR) technology in video communication. As per the 2021 Google Trends report, there is a huge increase in the interest of people in AR filters and virtual backgrounds for video conferencing. In today’s time, after universal shifts in people’s behavior, the role of AR technology in video calls has increased to a great extent. 

In 2022, the demand for engaging AR video call features will continue to grow. AR not only adds features that make video meetings more entertaining and enjoyable but also allows users to enjoy the features of traditional face-to-face interactions during video calls by offering an environment that feels as if all the participants are interacting face-to-face in a real physical environment. 

  • Avatars and face filters

Today most people enjoy using animated avatars in video calls. These avatars allow users to generate a 3D model of their faces. Not only this, they can change this 3D model into various interesting characters and objects as per their choice. Many people don’t feel comfortable while appearing in front of the camera or feel nervous when the camera is on. For these kinds of people, 3D avatars can be a fantastic way of reducing anxiety concerning personally appearing in front of the camera. 

The same thing goes with the AR (Augmented Reality) face filters. Today, a large number of people, especially the young generation make use of AR filters. It helps to enhance their appearance with various natural beautification features and tools. It comprises features like changing background, switching face with a celebrity, potting on virtual accessories like glasses, caps, crowns, etc. These kinds of face filters are extremely popular among the young generation who are actively using video communication applications in their daily lives. In 2022 as well, avatars and face filters will continue to keep people engaged and entertained. 

  • Artificial Intelligence (AI)

Today, people use video conferencing for different purposes and in an array of contexts. This creates the demand for better sound and image quality. For instance, collaborative design and video streams need high digitalization to produce a similar experience on any kind of device and screen. Also, many people today join video conferences from their homes or public places. It is important to have the best quality video and audio facility. Here comes the role of Artificial Intelligence (AI) technology. AI plays an important role in maintaining both audio and video quality. AI helps to reduce background noises, create transcripts, highlight speakers, augment lighting, images, textures, and backgrounds, blur objects. Besides, it also helps to identify the gestures and emotions of all the participants in the video conferencing. 

Using AI technology, users can even change their voices, add sound and video effects along with AR filters. Using these features, users can instantly switch to different moods, make the conversation more interesting and lively, bring attention to what they want to convey, or can just use these features for entertainment and fun purposes. The implementation of AI technology in video communication has completely transformed the way people used to communicate a couple of years ago. Now video communication has become much easier, interesting, and engaging with the help of AI technology. In 2022, we will get to see increased usage of AI in video communication. 

  • WebRTC

Another popular trend that will continue to grow in 2022 and beyond is WebRTC. Today, the usage of smartphone applications and computer programs is growing in numbers and sizes. Installing various new applications can consume a lot of space on our devices. Users may require extra effort to set up their accounts to attend instant meetings. WebRTC or Web Real-Time Communication, allows users to join instant meetings without the need to download an application or set up an account for using the service. Users just need to use the URL that directs them to a video meeting. In such a case, any browser can be used as a video conferencing endpoint. The above-mentioned video conferencing trends in this blog such as AR filters, AI for better video and audio quality, virtual collaboration tools, and others can be applied to WebRTC. 

The work-from-home culture has increased the demand for instant meeting services. As per a report, the global WebRTC market is anticipated to touch $38.16 billion by 2027 as compared to $24.15 billion in 2020 due to the growing demand for instant meeting services. 


These are some of the key video conferencing technology trends for 2022 that are expected to make the video communication experience much more interesting, engaging, and fruitful.

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